Massimo Vignelli

This project involved designing a booklet dedicated to a design hero who has significantly influenced my work. I chose Massimo Vignelli for his minimal, modern approach and his lasting impact on graphic design, including work for Ford Motor Company and the New York City Subway map.

My concept centered on his iconic New York City subway map, highlighting both its design process and visual structure. Throughout the booklet, I incorporated elements inspired by the metro lines and subway system to reflect his grid-based thinking and systematic approach to design.

For the color palette, I referenced the standard hues used within the subway lines to stay visually aligned with the system Vignelli designed. I also strictly used Helvetica throughout the booklet, honoring his preference for classic, functional typefaces, most notably Helvetica and Times New Roman.