Hirshhorn

The goal of this project was to explore mixed typography through the design of a poster and the creation of a customizable typeface. I developed a concept for the Hirshhorn Museum and Sculpture Garden, a Smithsonian institution dedicated to modern and contemporary art. 

My research focused primarily on Kruger’s Doubt and Power, known for its bold, immersive typographic statements that cover the walls, floor, and ceiling. I also examined work by other artists featured at the museum to allow flexibility in the direction of the final design.

For the color palette, I focused primarily on shades of blue and beige to create a calm, welcoming atmosphere that reflects the experience of entering a museum space.