Well Yeah Cakes
Logo Driven-Brand
Description
The goal of this project was to create a refreshed logo identity for a small, locally owned business.
I chose to go with a small, locally owned pastry business called Well Yeah Cakes, based in Dripping Springs, Texas. The bakery is well known in the community for its custom-designed cakes and carefully crafted pastries. I selected this brand based on its existing logo and visual identity, which offered strong potential for a thoughtful redesign.
Summary
Mood Board
For my mood board, I collected straightforward, minimal imagery to inspire the logo design. I planned to use a script typeface, reflecting the style of hand-piped lettering commonly seen on cakes, and incorporated simple illustrations to keep the overall design clean, legible, and visually cohesive.
Sketches
As for my sketches, I mostly focused on either the ingredients or the cake itself. I also tried to mimic to the best of my abilities of what manipulating icing into the typeface would look like.
Digital Drafts
Revisions
Original
This is the original logo, which I also applied to a business card. On the back, I utilized the empty space to echo the shape of a cake and added subtle details to suggest frosting. I intentionally left it slightly imperfect to reflect the handcrafted, local nature of the bakery. On the front, I included small icing accents along with a piping tool illustration to reinforce the bakery theme.
Current
For the current version I created during my capstone course, I made several significant changes while retaining select elements of the original design. I opted for a more minimalist approach, making the logo subtle and less overwhelming. At the same time, I emphasized certain details to give the logo a slight “icing” effect, adding visual interest without overpowering the overall design.
